What’s New on X (Twitter) in October 2025

X continues evolving quickly, adding features and making strategic changes.
In October 2025, there are several key updates that creators, brands and community managers should know about.

1. Developer/API Pricing Overhaul

In mid-October, X introduced a new API access pricing model aimed at being more flexible and developer-friendly.
Rather than a flat monthly fee, the pricing is now usage-based with fewer fixed rate-limits and a revamped Dev Console that lets you estimate cost by specific data access.

Why it matters

If you build bots, analytics dashboards or integrations for X, the new model lowers the barrier and allows more granular cost-control.

2. Security Key and Domain Transition for 2FA

X announced that by 11 November 2025, users relying on hardware security keys (or passkeys) tied to the old twitter.com domain must re-enrol under x.com.

Why it matters

If you or your clients are using hardware 2FA keys for X accounts (especially brand or creator accounts), you’ll want to update this to avoid lock-out risks.

3. Algorithm & Recommendation System Pivot

Around 18 October, X’s leadership disclosed that the platform will shift to an entirely AI-driven recommendation model, dropping many of the old heuristic rules and relying on its in-house model (Grok) to process content and user behaviour.

Why it matters

The change suggests that content which aligns better with “real user behaviour” patterns (e.g., engagement, dwell time, relevance) will be favoured — meaning old tactics (mass posting, low-value content) may become less effective.

4. UI & Feature Tests: New Display Options

According to a summary of October 2025 updates:

• X is testing a refreshed UI for the “Video” section.
• A new “Synced Drafts” feature is being trialled, along with an “About This Account” profile update.

Why it matters

These changes hint at increased focus on video-first content and richer profiles — good signs for creators thinking about multi-media and stronger branding on X.

🧠 Final Thoughts

October 2025 shows X making both foundational shifts (security/domain migration, algorithm overhaul) and feature-level tweaks (UI, developer access).
For creators and brands, it emphasises that quality, relevance, analytics and technical setup are becoming more important than sheer volume.

If you’re looking to grow real followers, enhance engagement, or optimise for new algorithm dynamics, our platform — EasyBoost.app — is equipped for these changes across X, YouTube, Telegram and other social-ecosystems.